I have experience managing social media websites for the University of Missouri programs and The Missouri Review. Below are links to the social media websites I have managed.
True/False Film Festival
During the 2017 True/False Film Festival in Columbia, Mo., I volunteered as a member of the marketing team. My primary responsibility was to watch films, observe the event, take photos/videos and create posts for the True/False social media accounts. Below are some posts for which I created content.
Business Times Interactive
I managed social media for Business Times Interactive, the digital branch of the Business Times Company. I also created social media strategy plans for magazines and created social media advertising campaigns for clients.
This position also required me to audit social media and provide recommendations for the company’s three magazines: Columbia Business Times, COMO Living and Jefferson City Magazine.
University of Missouri College of Agriculture, Food and Natural Resources
I assisted the strategic communications associate with creating social media content, monitoring activity and suggesting fresh, engaging posts. I used Google to monitor articles written about the University of Missouri daily so that I could find interesting, relevant content and promote the College and its outstanding students, faculty and staff.
Along with this, I promoted articles from CAFNR News, created graphics to cover events, wrote tweets to promote social media campaigns like #TG10Year, celebrating Tiger Garden’s 10 year anniversary.
- Facebook – 3,681 likes, posts 2-3 times per week
- Twitter – 2,814 followers, posts 4-7 times per day (no limit)
- Instagram – 517 followers, posts 1-3 times per week
The Missouri Review
I interned for the literary magazine during the summer semester 2015 and the spring semester 2016. I used social media to promote the magazine, events, our contributing authors and hot topics in the literary community.
During the my initial internship, I managed the Facebook page. This involved keeping up-to-date with literary news and posting stories that were well-written and engaging to the literary community. I also tried to find fresh, visual ways to promote the latest issue of the magazine and created quote-images to promote the engaging content found in our print magazine. I also promoted digital exclusive content weekly, such as the podcast, Poem of the Week and v.i.Prose.
During my second internship I collaborated with a social media team to come up with new ways to promote our poems and podcasts on social media. I used Photoshop to create quote-image of our weekly poems, finding a way to promote strong aspects of the poem within the constrictions of 140 characters. Our team also created 30-second videos (a new Twitter feature at the time) to promote literary interview podcasts created by the magazine’s audio team.
During that spring 2016, our team also established the magazine’s Instagram account, where we cross-posted our content and encouraged our fellow interns to follow TMR on social media and become involved with creating photos to post on the account.
- Facebook – more than 18,000 likes, posts about 2-3 times daily
- Twitter – more than 28,000 followers, posts about 3-5 times daily
- Instagram – 237 followers, established March 2016, posts 1-3 times per week
The Missouri School of Journalism Office of Graduate Studies
Originally, the office’s social media accounts were created to serve as a conduit between the office’s advisors and the online program students. It eventually grew into a way for us to connect with alumni; share student, faculty and staff accomplishments; promote events; and serve as a quick means of communication during distressful times on campus.
Distance students can sometimes feel disconnected from campus because they often cannot participate in on-campus events or activities. Social media allowed our office to interact with online students, establish an online presence and allow them to get to know their advisors, fellow students, faculty and staff members through our blog content. I created content that was related to their areas of study, promoted livestreamed events that interested them (especially during Homecoming festivities) and told stories about their professors and peers both on and off campus.
After the nationally-covered protests in November 2015 on campus, our online presence came under the threat of internet trolls. As a result, I had to pay close attention to our social media websites and remove damaging, nasty content posted to our pages. Between classes, I would email my full-time coworker to ask her to remove the post if I was unable to right then. This experience taught me how to manage digital content in times of crisis, making me a stronger and prepared social media manager.
We eventually expanded to create an overall journalism graduate studies Twitter page, and I was in charge of establishing the page on social media and gathering attention from potential followers. We kept online master’s pages separate because they require a different kinds of posts given their online educational environment.
- Online Master’s Facebook – 632 followers, 2-3 posts daily
- Online Master’s Twitter – 258 followers, 3-4 posts daily
- Journalism Graduate Studies Twitter – 247 followers, 2-3 posts daily
- Journalism Graduate Studies Instagram – 290 followers, 2-3 posts per week (students take-over the account)
Social Media Campaigns:
@BTIComo – #CBT20U40
I live-tweeted the Columbia Business Times 20 Under 40 Gala. This event was held at the University Club of MU and recognized 20 of Columbia’s leaders in local business.
@cafnr – #TG10year
The year 2015 marked Tiger Garden’s 10th anniversary. The flower shop, housed in the College of Agriculture, Food and Natural Resources at the University of Missouri, promoted it’s celebration with the #TG10year hashtag. As a marketing intern, I was in charge of creating tweets that promoted the flower shop’s week of events.
@Missouri_Review – Poem of the Week
Every week The Missouri Review literary magazine publishes a submitted poem on its website. This usually features a poet who demonstrates great potential, but whose work did not quite meet the standards for being published in an issue of the journal. On Twitter, it is hard to promote lines of poems or excerpts from prose because one is limited to 140 characters. I suggested that the magazine create graphics using lines of the poems and photos from Flickr’s creative commons. We used these graphics across all social media channels, but it was particularly useful on Twitter.
Emily Brehe, Content Creator 